BUSINESS PROCESSES & APPLICATIONS PERFORMANCE
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strong roots run deep
Amanda Beto
Director of Marketing
Amanda is a seasoned, data-driven marketer who has worked for B2B SaaS and services companies for 25+ years, building and scaling programs that maximized growth opportunities.
Amanda spent the early years of her career working for large, professional service companies, such as Accenture, Deloitte, and KPMG. Midway through her career, she realized her expertise would make more of an impact if focused on smaller, high-growth tech companies, where her leadership and marketing strategy have positively impacted their success and bottom line.
During her tenure at KPMG, Amanda played a pivotal role in launching one of the company’s global service lines and its Global Valuation Institute. Her marketing expertise has since been instrumental in growing sales pipelines, shortening sales cycles, and increasing revenue, significantly altering the business trajectory of small and mid-size companies.
Amanda earned her degrees in Marketing—B.S. from DePaul and M.B.A. from Northern Illinois University. In 2021, Amanda received her certification in Digital Marketing from Northwestern’s Kellogg School of Business.
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